Disney Merchandise from 'The Princess and the Frog' Makes It Big
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Date: Wed, 3 Feb 2010 Time: 9:14 PM
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When an entertainment that operates on Disney's model, the cartoon shows on their TV channels and the movies often understood not the real product at all. Just like music is not the main product to a rock musician in a concert. For all these venturesome entrepreneurs, the real product is the merchandise - all kinds of stuff with the Disney stamp on them, and for those concert artists, rock musician memorabilia, sunglasses, key rings and hats.
Sure, the movies at Disney get made for the artistry in the idea, but the degree to which a movie concept lends itself to having soft toys, dolls, and theme park rides spun off, is without doubt also a major consideration. The latest of the hand-drawn Disney hits, 'The Princess and the Frog', filled with unmistakable Disney touches in cuddly creatures and musical heroines, passes extremely well the merchantability test. Disney merchandise from the movie that opened recently was flying off the shelves during Christmas.
Notably, the movie features a heroine who is Disney's first African-American Princess, a part of a long and venerable line of Disney princesses. Disney merchandise in the princess line is a $4 billion business for the company. And this season, Tiana is outselling all other princesses.
Disney opened for the movie with Tiana dolls, bed and bath products, hair and makeup sets and books for all ages. Princess bedding has been selling about three times as much as Mickey Mouse bedding these past weeks at Disney stores. Tiana merchandise is particularly strong as a gift too.
Disney has been trying to really promote the movie among African-Americans. Disney has had a presence sponsoring all kinds of black cultural events, like Atlanta's Blogalicioius conference and Louisiana's Essence Music Festival in New Orleans (this is especially relevant, seeing that the movie itself is set in that city).
To top all of that, Disney showed up at the White House, to gift President Obama's two daughters with their own copy of the movie on DVD. But Disney executives are finding they have almost no work to do promoting Tiana products. Children who show up at Disney stores around the country to pick the shelves clean seem to know far more about the characters in the movie than Disney executives themselves.
Leading up to Christmas, people were concerned just with making sure that no Disney merchandise that they are watching, gets sold out in the gift buying season. Lots of Princess Tiana dolls have sold in excess of so far. And Princess Tiana costumes are outselling all other Princess costumes at Disney stores too.
The Princess and the Frog series of videos on YouTube is dedicated to telling the story behind the Disney merchandise that comes from the movie. Of course, you can also follow Tiana on Twitter and end with a bunch of great Disney merchandise from the movie. How can it get better than that?
About the Author
Princess Tiana Party Supplies is one of the merchandise items that is much in demand together with the success of toys, dolls and other items. Check this out at http://princesssupplies.org.
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