If you think that The Princess and The Frog movie made it big, the fact is the Disney merchandise that is making it big. With the magical power of Disney animation and their outstanding marketing, sales of Disney merchandise has been a roaring success.

What was an unknown story called "The Frog Princess" has been taken by Disney and made into a movie that many have enjoyed. Notably, the movie features a heroine who is Disney's first African-American Princess, a part of a long and venerable line of Disney princesses. Disney merchandise in the princess line is a $4 billion business for the company. And this season, Tiana is outselling all other princesses.