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The Imaginative - Napster - Now Presents Latest Products

Under the direction and guidance of innovative and extremely optimistic CEO, Chris Gorog, Napster continues to take on new ventures. Napster, as you may recall, was the very first music downloading site ever on the internet. Accused of unsavory practices � the music industry said they were offering pirated music; Napster was actually shut-down for a time. Like all good fighters, though, Napster did not stay down for long. Instead, they reinvented themselves and are once again successful and growing.

Their latest attempt at continual growth is to offer MP3 Downloads. Once the pioneer in the music downloading field, other sites already offer this service. Among their competition are MP3.Com, Internet Music Underground Archive, LiquidAudio and RealAudio. While these sights don�t have the massive libraries that Apple�s iTunes has, they can certainly be considered competitive. Some of the newer recording artists also offer MP3 downloads on their websites; they aren�t major competition, though, because they offer only their own music.

The majority of the big record labels are being dragged kicking and screaming into releasing MP3 music for download. They may not be able to continue to resist much longer, however, because CD sales have declined drastically in recent years. This lost revenue, depending upon whom you ask, may result in the millions or billions of dollars. Another factor that may compel record labels to release MP3 music is the incredible success of Apple iPods and the iTunes online music store. Much of this generation of music lovers has never visited a retail music store; they get every bit of their music from downloads on the internet. If the music industry does not want to lose even more money, they might have to let up on the stranglehold they have placed on MP3 music files.

Even now, the majority of big record labels continue to refrain from allowing music to be downloaded as MP3 files. They are more inclined to do so if the sites can guarantee adequate protection and proper technology. They may be forced to begin releasing more MP3 files due to the drastic decrease that has been seen in recent years in CD sales. Large numbers of people (especially those aged 16-25) never go to a music store anymore; they download their music from the internet. The technology is so widespread and easy to use; they see no reason to trek to the local mall to buy music. The final straw for the music industry to induce them to release MP3 files may well be the overwhelming success that Apple iTunes and iPod experience. Apple does not produce the only MP3 player, but the iPod outsells every other MP3 players many times over.

Just who would be the wrong competition? Most experts agree that the popularity of Apple iPods and the iTunes music store is beyond competing with. Per Enderle �I can�t picture many iPod and iTunes users shifting to Napster since iTunes software is so integrated with Apple music�. Besides, what would compel iTunes users to leave them? Not much, it seems; iPod and iTunes users are very loyal and have a high degree of trust in the quality of and in the services they provide.

Chris Gorog, CEO of Napster, recently said he was happy with the progress of his company. He also said he felt better now that Napster could join music download site giants, like Apple and Amazon � on a more level playing field.

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